The Anatomy of Humbug: How to Think Differently About Advertising - Paul Feldwick - Books - Troubador Publishing - 9781784621926 - February 28, 2015
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Paul Feldwick
The Anatomy of Humbug: How to Think Differently About Advertising

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How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

256 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 2015
ISBN13 9781784621926
Publishers Troubador Publishing
Pages 256
Dimensions 144 × 219 × 23 mm   ·   392 g
Language English  
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