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Advertising in New Formats and Media: Current Research and Implications for Marketers Patrick De Pelsmacker
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Advertising in New Formats and Media: Current Research and Implications for Marketers
Patrick De Pelsmacker
The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.
432 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 4, 2016 |
| ISBN13 | 9781785603136 |
| Publishers | Emerald Publishing Limited |
| Pages | 432 |
| Dimensions | 237 × 162 × 28 mm · 773 g |
| Language | English |
| Editor | Pelsmacker, Patrick (University of Antwerp, Belgium) |
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