Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets - Marketing in Emerging Markets - - Books - Emerald Publishing Limited - 9781787145566 - December 3, 2018
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Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets - Marketing in Emerging Markets

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BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 2018
ISBN13 9781787145566
Publishers Emerald Publishing Limited
Pages 240
Dimensions 237 × 159 × 20 mm   ·   504 g
Language English  
Editor Singh, Ramendra (Indian Institute of Management, India)

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