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Marketing Management in Turkey - Marketing in Emerging Markets Selcen Ozturkcan
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Marketing Management in Turkey - Marketing in Emerging Markets
Selcen Ozturkcan
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
339 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 30, 2018 |
| ISBN13 | 9781787145580 |
| Publishers | Emerald Publishing Limited |
| Pages | 480 |
| Dimensions | 162 × 230 × 31 mm · 802 g |
| Language | English |
| Editor | Ozturkcan, Selcen (Linnaeus University, Sweden) |
| Editor | Yolbulan Okan, Elif (Bahcesehir University, Turkey) |
