International Business Diplomacy: How can Multinational Corporations Deal with Global Challenges? - Advanced Series in Management - Huub Ruel - Books - Emerald Publishing Limited - 9781787430822 - November 23, 2017
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International Business Diplomacy: How can Multinational Corporations Deal with Global Challenges? - Advanced Series in Management


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Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.


296 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 23, 2017
ISBN13 9781787430822
Publishers Emerald Publishing Limited
Pages 296
Dimensions 249 × 173 × 23 mm   ·   665 g
Language English  
Editor Ruel, Huub (Windesheim University of Applied Sciences, The Netherlands)

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