SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth - Nenonen, Suvi (University of Auckland Business School, New Zealand) - Books - Emerald Publishing Limited - 9781787437982 - February 5, 2018
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Nenonen, Suvi (University of Auckland Business School, New Zealand)
SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

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Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 5, 2018
ISBN13 9781787437982
Publishers Emerald Publishing Limited
Pages 320
Dimensions 166 × 233 × 24 mm   ·   638 g
Language English  

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