Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding - Pogorzelski, Jacek (University of Minnesota, USA) - Books - Emerald Publishing Limited - 9781787561052 - May 15, 2020
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Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding

Pogorzelski, Jacek (University of Minnesota, USA)

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Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding

The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

248 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2020
ISBN13 9781787561052
Publishers Emerald Publishing Limited
Pages 248
Dimensions 228 × 152 × 25 mm   ·   366 g
Language English  

See all of Pogorzelski, Jacek (University of Minnesota, USA) ( e.g. Hardcover Book and Paperback Book )