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Emotional Appeals in Advertising Banking Services - Emerald Points Mogaji, Emmanuel (University of Greenwich, UK)
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Emotional Appeals in Advertising Banking Services - Emerald Points
Mogaji, Emmanuel (University of Greenwich, UK)
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
100 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 1, 2018 |
| ISBN13 | 9781787563025 |
| Publishers | Emerald Publishing Limited |
| Pages | 120 |
| Dimensions | 198 × 128 × 16 mm · 139 g |
| Language | English |
