International Business Blunders: Lessons for Future Managers - Williams, Densil A. (University of the West Indies, Jamaica) - Books - Emerald Publishing Limited - 9781787692206 - February 19, 2019
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Williams, Densil A. (University of the West Indies, Jamaica)
International Business Blunders: Lessons for Future Managers

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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

175 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 19, 2019
ISBN13 9781787692206
Publishers Emerald Publishing Limited
Pages 160
Dimensions 238 × 162 × 11 mm   ·   392 g
Language English  

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