Humanizing B2B: The new truth in marketing that will transform your brand and your sales - Paul Cash - Books - Practical Inspiration Publishing - 9781788602518 - April 27, 2021
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Paul Cash
Humanizing B2B: The new truth in marketing that will transform your brand and your sales

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There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

10 Illustrations, unspecified

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 27, 2021
ISBN13 9781788602518
Publishers Practical Inspiration Publishing
Genre 9001
Pages 216
Dimensions 217 × 140 × 22 mm   ·   286 g
Language English  

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