Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands - Jorge David Fernandez Gomez - Books - Intellect - 9781789384307 - December 10, 2021
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Jorge David Fernandez Gomez
Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands New edition

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Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

176 pages, 2 Diagrams

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 10, 2021
ISBN13 9781789384307
Publishers Intellect
Pages 176
Dimensions 244 × 170 × 14 mm   ·   342 g
Language English  

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