International Brand Strategy: A Guide to Achieving Global Brand Growth - Sean Duffy - Books - Kogan Page Ltd - 9781789666298 - January 3, 2021
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International Brand Strategy: A Guide to Achieving Global Brand Growth


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Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.


264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2021
ISBN13 9781789666298
Publishers Kogan Page Ltd
Pages 272
Dimensions 233 × 156 × 28 mm   ·   426 g
Language English  

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