Understanding Interactive Network Branding in SME Firms - Tornroos, Jan-Ake (Abo Akademi University, Finland) - Books - Emerald Publishing Limited - 9781789739787 - November 12, 2019
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Tornroos, Jan-Ake (Abo Akademi University, Finland)
Understanding Interactive Network Branding in SME Firms

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Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).

176 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 12, 2019
ISBN13 9781789739787
Publishers Emerald Publishing Limited
Pages 176
Dimensions 161 × 232 × 14 mm   ·   415 g
Language English  
Editor Koporcic, Nikolina (University of Nottingham, UK)

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