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Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making Donald Roy
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Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making
Donald Roy
Provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organisation.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 8, 2023 |
| ISBN13 | 9781793538321 |
| Publishers | Cognella, Inc |
| Pages | 232 |
| Dimensions | 150 × 220 × 10 mm · 467 g |
| Language | English |
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