Research Perspectives on Social Media Influencers and Brand Communication - Brandi Watkins - Books - Bloomsbury Publishing Plc - 9781793613615 - November 12, 2020
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Brandi Watkins
Research Perspectives on Social Media Influencers and Brand Communication

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This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

212 pages, 1 Tables, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 12, 2020
ISBN13 9781793613615
Publishers Bloomsbury Publishing Plc
Pages 208
Dimensions 160 × 235 × 19 mm   ·   452 g
Language English  
Editor Watkins, Brandi

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