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Localizing Global Marketing Strategies: Emerging Research and Opportunities Janell NaKia Harvey
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Localizing Global Marketing Strategies: Emerging Research and Opportunities
Janell NaKia Harvey
Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.
Illustrations, unspecified
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 11, 2019 |
| ISBN13 | 9781799809586 |
| Publishers | IGI Global |
| Dimensions | 150 × 220 × 10 mm · 308 g |
| Language | English |
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