Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences - - Books - Business Science Reference - 9781799814122 - October 11, 2019
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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

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Provides insight into the application of present-day customer relationship management within the retail industry. Highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships.

400 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 11, 2019
ISBN13 9781799814122
Publishers Business Science Reference
Pages 400
Dimensions 150 × 220 × 20 mm   ·   1.67 kg
Language English  
Editor Druica, Elena
Editor Musso, Fabio

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