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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting changes in consumer behaviour and shopping destinations and new technologies. The book features research on topics such as consumer dynamics, experimental marketing, and retail technology.
325 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 21, 2020 |
| ISBN13 | 9781799822202 |
| Publishers | IGI Global |
| Pages | 325 |
| Dimensions | 150 × 220 × 20 mm · 997 g |
| Language | English |
| Editor | Elmashhara, Maher Georges |
| Editor | Soares, Ana Maria |
