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Planning and Managing the Experience Economy in Tourism
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Íkr 23,739
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Planning and Managing the Experience Economy in Tourism
Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.
315 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 22, 2021 |
| ISBN13 | 9781799887768 |
| Publishers | IGI Global |
| Pages | 315 |
| Dimensions | 430 × 284 × 29 mm · 1.01 kg |
| Language | English |
| Editor | Brandao, Filipa |
| Editor | Breda, Zelia |
| Editor | Costa, Carlos |
| Editor | Costa, Rui Augusto da |
