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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 - e-Book Collection - Copyright 2022 Bahri-ammari
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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 - e-Book Collection - Copyright 2022
Bahri-ammari
Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 24, 2022 |
| ISBN13 | 9781799895534 |
| Publishers | IGI Global |
| Pages | 320 |
| Dimensions | 150 × 220 × 20 mm · 843 g |
| Language | English |
| Editor | Bahri-Ammari, Nedra |
