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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Presents theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. The book covers a wide range of topics, including disruptive marketing, artificial intelligence, and customer behaviour.
320 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2022 |
| ISBN13 | 9781799895541 |
| Publishers | IGI Global |
| Pages | 320 |
| Dimensions | 150 × 220 × 10 mm · 598 g |
| Language | English |
| Editor | Ammari, Nedra Bahri |
