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Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life - Emerald Points Cooper, Sarah (York St John University, UK)
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Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life - Emerald Points
Cooper, Sarah (York St John University, UK)
In a digital world, it is our sight that is persistently stimulated. But what about our other senses? How does the touch stimuli impact upon the experience of consuming products, such as journalistic content or even coffee? This book provides an overview of key research related to sensory marketing, brand perception, and consumer trust.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | September 22, 2026 |
| ISBN13 | 9781807913939 |
| Publishers | Emerald Publishing Limited |
| Pages | 120 |
| Dimensions | 150 × 220 × 20 mm · 322 g |
