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The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity Sathe, Namrata Rele (Southern Illinois University, Carbondale)
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The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity
Sathe, Namrata Rele (Southern Illinois University, Carbondale)
This book focuses on the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, replete with contradictions and oppositions, that belies the narrative of progress and prosperity that has marked mainstream cultural discourse in India. 15 b&w illus.