Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences - Emerald Points - Moriuchi, Emi (Rochester Institute of Technology, USA) - Books - Emerald Publishing Limited - 9781838671761 - June 22, 2021
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Moriuchi, Emi (Rochester Institute of Technology, USA)
Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences - Emerald Points

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To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 22, 2021
ISBN13 9781838671761
Publishers Emerald Publishing Limited
Pages 160
Dimensions 239 × 160 × 16 mm   ·   392 g
Language English  

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