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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds Sudharshan, Devanathan (University of Kentucky, USA)
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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
Sudharshan, Devanathan (University of Kentucky, USA)
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 16, 2020 |
| ISBN13 | 9781839096013 |
| Publishers | Emerald Publishing Limited |
| Pages | 272 |
| Dimensions | 160 × 239 × 21 mm · 549 g |
| Language | English |
