Gendered Marketing (Gendered Management) - Pauline Maclaran - Books - Edward Elgar Publishing Ltd - 9781839108815 - August 5, 2022
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Pauline Maclaran
Gendered Marketing (Gendered Management)

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Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

160 pages

Media Books     Book
Released August 5, 2022
ISBN13 9781839108815
Publishers Edward Elgar Publishing Ltd
Pages 168
Dimensions 224 × 142 × 15 mm   ·   310 g

Mere med samme udgiver

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