Tell your friends about this item:
Youth Marketing To Digital Natives (New Horizons In Marketing Series) Wided Batat
Do you have a profile? Log in
Get notified about new Wided Batat releases
Our customers say:
Add to your iMusic wish list
Youth Marketing To Digital Natives (New Horizons In Marketing Series)
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
288 pages
| Media | Books Book |
| Released | October 12, 2021 |
| ISBN13 | 9781839109294 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 288 |
| Dimensions | 156 × 234 × 15 mm · 666 g |
| Language | English |
More from the same publisher
See all of Wided Batat ( e.g. Hardcover Book , Book and Paperback Book )