Tell your friends about this item:
The Business of Choice: How Human Instinct Influences Everyone's Decisions Matthew Willcox 2nd edition
Do you have a profile? Log in
Get notified about new Matthew Willcox releases
Our customers say:
Add to your iMusic wish list
The Business of Choice: How Human Instinct Influences Everyone's Decisions
Matthew Willcox
In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.
380 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 28, 2020 |
| ISBN13 | 9781839820717 |
| Publishers | Emerald Publishing Limited |
| Pages | 312 |
| Dimensions | 235 × 158 × 26 mm · 605 g |
| Language | English |
