The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business - Mitchell, Alan (Marketing Magazine) - Books - John Wiley and Sons Ltd - 9781841124766 - August 15, 2003
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Mitchell, Alan (Marketing Magazine)
The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business

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This provocative and compelling book explores a tectonic shift at the very heart of business: a new a person--centrica bottom line of personal profitability. It reveals the reasons behind the radical transformation and shows how the transformation is creating huge new business opportunities.

276 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 15, 2003
ISBN13 9781841124766
Publishers John Wiley and Sons Ltd
Pages 276
Dimensions 163 × 242 × 28 mm   ·   576 g
Language English  

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