The Chinese Consumer Market: Opportunities and Risks - Lei Tang - Books - Woodhead Publishing - 9781843343325 - April 29, 2009
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Lei Tang
The Chinese Consumer Market: Opportunities and Risks

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Marc Notes: Includes bibliographical references and index. Publisher Marketing: The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developmentsProvides the management implications in different sectors of the Chinese economyPredicts future trends Contributor Bio:  Tang, Lei Yahoo! Labs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2009
ISBN13 9781843343325
Publishers Woodhead Publishing
Genre Cultural Region > Chinese - Aspects (Academic) > Economic
Pages 250
Dimensions 156 × 234 × 14 mm   ·   517 g

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