The Strategy Of Small Firms: Strategic Management And Innovation In The Small Fi - Tim Mazzarol - Books - Edward Elgar Publishing Ltd - 9781843764175 - October 30, 2009
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Tim Mazzarol
The Strategy Of Small Firms: Strategic Management And Innovation In The Small Fi

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Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning.

392 pages

Media Books     Book
Released October 30, 2009
ISBN13 9781843764175
Publishers Edward Elgar Publishing Ltd
Pages 392
Dimensions 150 × 220 × 20 mm   ·   589 g   (Weight (estimated))

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