I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are. - Rob Walker - Books - Little, Brown Book Group - 9781845298876 - September 11, 2008
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Rob Walker
I'm With the Brand: The Secret Dialogue Between What We Buy and Who We Are.

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Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

322 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 11, 2008
ISBN13 9781845298876
Publishers Little, Brown Book Group
Pages 320
Dimensions 127 × 198 × 20 mm   ·   266 g

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