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Handbook On Brand And Experience Management (Research Handbooks In Business And
Bernd H. Schmitt
Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.
328 pages
| Media | Books Book |
| Released | December 28, 2008 |
| ISBN13 | 9781847200075 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 328 |
| Dimensions | 169 × 244 × 24 mm · 720 g |
| Language | English |
| Editor | Rogers, David L. |
| Editor | Schmitt, Bernd H. |
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