The Cold Start Problem: Using Network Effects to Scale Your Product - Andrew Chen - Books - Cornerstone - 9781847942777 - December 7, 2021
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Andrew Chen
The Cold Start Problem: Using Network Effects to Scale Your Product

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It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user. Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2021
ISBN13 9781847942777
Publishers Cornerstone
Pages 400
Dimensions 241 × 161 × 38 mm   ·   598 g

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