Service Marketing - SAGE Library in Marketing - Steve Baron - Books - Sage Publications Ltd - 9781849205740 - September 30, 2010
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Steve Baron
Service Marketing - SAGE Library in Marketing Four-volume Set Ed. edition

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Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.

1696 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2010
ISBN13 9781849205740
Publishers Sage Publications Ltd
Pages 1696
Dimensions 150 × 220 × 20 mm   ·   3.18 kg
Editor Baron, Steve

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