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Handbook of Pricing Research in Marketing - Research Handbooks in Business and Management series Vithala R. Rao
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Handbook of Pricing Research in Marketing - Research Handbooks in Business and Management series
Vithala R. Rao
Pricing is an essential aspect of the marketing mix for brands and products. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research.
616 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2010 |
| ISBN13 | 9781849804417 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 616 |
| Dimensions | 169 × 244 × 32 mm · 1.05 kg |
| Language | English |
| Editor | Rao, Vithala R. |
