Marketing and Modernity: An Ethnography of Marketing Practice - Explorations in Anthropology - Marianne E. Lien - Books - Bloomsbury Publishing PLC - 9781859739914 - September 1, 1997
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Marianne E. Lien
Marketing and Modernity: An Ethnography of Marketing Practice - Explorations in Anthropology

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This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

256 pages, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 1997
ISBN13 9781859739914
Publishers Bloomsbury Publishing PLC
Pages 256
Dimensions 225 × 148 × 24 mm   ·   489 g
Language English  

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