Perfect Pr - Marketing Toolkits S. - Iain Maitland - Books - Cengage Learning EMEA - 9781861522214 - 1999
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Iain Maitland
Perfect Pr - Marketing Toolkits S.

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Shows how to organize public relations activities and how to promote the right message about your company and products. The book covers all practical aspects of PR, including writing a press release; press interviews and how to prepare for them; and how to get perfect PR without spending a fortune.

256 pages, glossary, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 1999
Original release date 1998
ISBN13 9781861522214
Publishers Cengage Learning EMEA
Pages 256
Dimensions 189 × 250 × 15 mm   ·   367 g

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