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International Marketing Strategy: Contemporary Readings Doole, Isobel (Sheffield Hallam University) New edition
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International Marketing Strategy: Contemporary Readings
Doole, Isobel (Sheffield Hallam University)
Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.
256 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 19, 1996 |
| ISBN13 | 9781861522337 |
| Publishers | Cengage Learning EMEA |
| Pages | 256 |
| Dimensions | 235 × 165 × 23 mm · 650 g |
