Global Consumer Behavior - C Ammi - Books - ISTE Ltd and John Wiley & Sons Inc - 9781905209637 - March 19, 2007
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C Ammi
Global Consumer Behavior

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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

280 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 19, 2007
ISBN13 9781905209637
Publishers ISTE Ltd and John Wiley & Sons Inc
Pages 298
Dimensions 161 × 241 × 19 mm   ·   566 g
Editor Ammi, Chantal (National Institute of Telecommunications, Evry, France)

See all of C Ammi ( e.g. Hardcover Book )