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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library 1st edition
Andreas Mebert
An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library 1st edition
Andreas Mebert
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.
97 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | July 15, 2017 |
ISBN13 | 9781912128426 |
Publishers | Macat International Limited |
Pages | 112 |
Dimensions | 132 × 198 × 6 mm · 138 g |
Language | English |
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