An Analysis of Michael E. Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library - Padraig Belton - Books - Macat International Limited - 9781912128808 - July 15, 2017
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Padraig Belton
An Analysis of Michael E. Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library 1st edition

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First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

120 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2017
ISBN13 9781912128808
Publishers Macat International Limited
Pages 128
Dimensions 197 × 134 × 7 mm   ·   134 g
Language English  

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