Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library - Padraig Belton - Books - Macat International Limited - 9781912302185 - July 15, 2017
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Padraig Belton
Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library 1st edition

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First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

120 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 15, 2017
ISBN13 9781912302185
Publishers Macat International Limited
Pages 128
Dimensions 150 × 220 × 20 mm   ·   227 g
Language English  

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