Linking Project Management to Business Strategy - Aaron J. Shenhar - Books - Project Management Institute - 9781933890333 - October 1, 2007
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Aaron J. Shenhar
Linking Project Management to Business Strategy

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In this title, researchers ware guided by the hypothesis that if projects are successful in aligning their efforts with the business strategy, they will better contribute to the long-term goals of the organisation. Strategic alignment is a two-way process. Overall business strategy informs project planning and in turn, project success impacts enterprise success.

246 pages, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2007
ISBN13 9781933890333
Publishers Project Management Institute
Pages 246
Dimensions 178 × 254 × 18 mm   ·   657 g
Language English  

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