The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World - David Henderson - Books - Robert D. Reed Publishers - 9781934759202 - January 8, 2009
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David Henderson
The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World New edition

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Profiles some of recognised executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organisations - and their own value, as leaders. This book reveals how to shape information, deliver messages, and enhance brand recognition in the media landscape.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 8, 2009
ISBN13 9781934759202
Publishers Robert D. Reed Publishers
Pages 272
Dimensions 152 × 229 × 20 mm   ·   408 g

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