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Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective Ritu Srivastava
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Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective
Ritu Srivastava
A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.
178 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 30, 2019 |
| ISBN13 | 9781948976114 |
| Publishers | Business Expert Press |
| Pages | 178 |
| Dimensions | 152 × 228 × 9 mm · 249 g |
| Language | English |
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