Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics - Mu Hu - Books - Business Expert Press - 9781951527082 - December 30, 2019
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Mu Hu
Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

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Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.

242 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2019
ISBN13 9781951527082
Publishers Business Expert Press
Pages 242
Dimensions 152 × 228 × 12 mm   ·   331 g
Language English  

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