The Data Mirage: Why Companies Fail to Actually Use Their Data - Ruben Ugarte - Books - Business Expert Press - 9781953349521 - January 22, 2021
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The Data Mirage: Why Companies Fail to Actually Use Their Data

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Data plays a critical role in helping companies to better understand their users, beat out their competitors and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. The goal of this book is to help readers find actionable insights within their data.


150 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2021
ISBN13 9781953349521
Publishers Business Expert Press
Pages 150
Dimensions 150 × 220 × 10 mm   ·   231 g
Language English  

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