Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one's personal or positional resources to change people's behaviors or attitudes. Systematic persuasion is the process through which attitudes or beliefs are changed by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are changed because of appeals to habit or emotion.

Media	Books Paperback Book (Book with soft cover and glued back)
Released	March 18, 2018
ISBN13	9781986620789
Publishers	Createspace Independent Publishing Platf
Pages	236
Dimensions	152 × 229 × 13 mm · 322 g
Language	English