Summary - BusinessNews Publishing - Books - Bod Third Party Titles - 9782511043684 - September 9, 2016
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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".

This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company's most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.

Added-value of this summary:
- Save time
- Understand key concepts
- Increase your business knowledge

To learn more, read "A New Brand World" and find out how to create a solid 21st century brand based on values.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 2016
ISBN13 9782511043684
Publishers Bod Third Party Titles
Pages 46
Dimensions 128 × 198 × 2 mm   ·   55 g
Language French  

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